Charity and Social Media

Recently there has been a campaign on social media sites where women have been sharing ‘selfies’ of themselves without makeup to raise funds and awareness for Cancer Research UK. Some people have wondered how this can help and the theory behind it is, I believe, that it shows people at their most vulnerable, just as you would be if you were affected by an illness like cancer. It raised something like £2 million in 48 hours because participants also had to text a donation to a given number. It just goes to show how social media can be used for a good cause sometimes.

About a day later, I saw a post from one of my friends to raise awareness for another cause which has a lot less media attention but is equally as devastating to lives. Motor Neurone Disease. People were encouraged to post their ‘Hi Five’ messages and like with the Cancer Research campaign, text a donation to a given number. I don’t have much of a personal connection to MND but I sent a donation and created a graphic that could be shared rather than a personal ‘Hi Five’ and posted it to Facebook and Twitter. Within 12 hours the image I created has been shared over 30 times on Facebook and my Tweet has been retweeted 15 times. Although it was only a small contribution to the cause, it’s a nice feeling to know that a graphic that I had created could encourage someone to donate to the cause.

To learn more about Motor Neurone Disease please visit: http://www.mndassociation.org

To take part in the ‘Hi Five’ campaign and send your donation, please text ‘MND FIVE’ to 70004, if you want to help raise awareness of the campaign, you can get my image here which you can share on your own blog, website or social networking account.